Become a NEW TOUGH Athlete!

1. Watch the NEW TOUGH video

2. Commit to the NEW TOUGH culture

3. Show you're NEW TOUGH


What is New Tough?

New Tough is a campaign that challenges athletes to handle concussions properly. As athletes, we understand the traditional toughness required for competition; be it coming back from a bad play, finishing a difficult workout or diving to block a shot, toughness is considered to be a mark of greatness. Because of this, the big hits are often glorified and playing through injury is applauded. 

This mentality poses a problem when it comes to concussions. In 2013, the Institute of Medicine and National Research Council concluded that the culture of sports negatively influences concussion reporting and that athletes, coaches and parents do not fully acknowledge the risks of playing while injured (31).

We’re here to change that by introducing a new type of toughness.

It is the toughness to go against your instinct as an athlete and put your brain-health first.
It is the strength to report concussion symptoms, and it is the patience to complete recovery before returning to the game you love.
It is the courage to speak up for brain-injured teammates and offer support while they heal. 
And it is the integrity to play the game within the rules by avoiding illegal hits to the head or neck, no matter how high the stakes or emotions.