Headway Partners With ECHL Week, The Multimedia Program About A Premier AA Pro Hockey League
ECHL Week, the multi-media program about the premier AA pro hockey league, has partnered with the non-profit Headway Foundation to increase awareness and education of head injuries sustained in sport.
As part of the agreement, Double S Media LLC, production company for ECHL Week, will produce and include in its program and social media outlets public service announcements which provide more information about Headway.
“We couldn’t be more excited to establish a partnership between ECHL Week and Headway,” said Danny Otto, co-founder of the group who played hockey collegiately at Yale University. “A number of friends and former teammates have played in the league, and it’s a great opportunity to share Headway’s mission with a wider audience.”
Another co-founder of the Headway Foundation is Josephine Pucci, who was a member of the U.S. Olympic Women’s Team which won a silver medal in 2014 in Sochi, Russia.
“Oftentimes making a comeback and playing through injury is glorified in sports, but with Headway’s New Tough campaign, we are acknowledging that sometimes dealing with concussions in the right way is the harder thing to do, and it requires strong mental toughness during much uncertainty,” said Pucci.
Otto and Pucci, along with a third co-founder of Headway, Paige Decker (a former Yale player), all suffered career-ending concussions. Their struggles and challenges led to the founding of the 501(c)3 organization.
“Paige, Danny, and I learned a lot through our own recovery processes and we want to use what we learned to help others with this patient-driven, peer-to-peer initiative,” said Pucci, who played hockey collegiately at Harvard University.
“Headway was formed out of our shared experiences and a common desire to improve the ways concussions are handled in sports. In doing this we've brought a unique perspective to the conversation with the goal of helping athletes, coaches, doctors, parents and administrators make positive strides with concussion recovery and management,” said Decker.
ECHL Week, which will be starting its seventh season in December, is the No. 1 news source for information about the 27-team ECHL, North America’s premier AA-level pro hockey league.
“We are looking forward to assisting the Headway Foundation by helping fans and players at all levels understand the importance of brain safety,” said Double S Media LLC co-founder and ECHL Week host Barry Schickling. “We want to be a part of the solution to help former and current players be more educated for the benefit of the sport we all care about.”
Other initiatives between ECHL Week and Headway Foundation will be announced later this season.
Double S Media LLC is a diversified communications-content company and the production company for ECHL Week. ECHL Week is available at youtube.com/user/ECHLWeek and through a direct link on ECHL.com.
More information about Headway Foundation can be found at headwayfoundation.com
The ECHL is a continent-wide league with teams in 20 states and two Canadian provinces which started operating in 1988. More than 640 players have gone on to play in the National Hockey League after starting their careers in the ECHL. Further information about the ECHL is available at ECHL.com as well as on Twitter and Facebook.