How it works:
- Fans, friends, and family choose to pledge a donation for every goal their favorite hockey team scores during the 2018 Concussion Awareness Weekend. If you pledge $10 for a team and they notch 5 goals over the Feb 2-4 weekend? You've just contributed $50 to our cause! The more goals your team scores, the more money raised!
Fans can choose to pledge any monetary amount they want, and can select as many teams to support as they want.
All funds will go towards the New Tough Concussion Awareness Campaign. Learn more here.
Read more about the 2018 Concussion Awareness Weekend below!
The goal of the 2018 Concussion Awareness Weekend is to promote a safer sports culture surrounding concussions through Headway’s ‘New Tough’ Campaign, spread awareness, and provide educational resources for student-athletes.
Concussion Awareness Weekend provides a platform for athletes to unite in creating a positive mental shift in athletes' approach to concussions. Headway encourages an athlete-to-athlete, peer-to-peer approach. Collegiate student-athletes will have the opportunity to serve as leaders in this initiative and hopefully have a positive influence on youth and high school athletes who will simultaneously be taking part in the 2018 Concussion Awareness Weekend.
Participate in the cause!
1. Watch Headway’s ‘New Tough’ Video
2. Commit to the New Tough sports culture by making the pact here: http://headwayfoundation.com/newtough/
What is New Tough? New Tough is a campaign that challenges the 'tough-it-out' mentality. We seek to reframe and broaden an athlete's definition of toughness when it comes to concussions. With New Tough, we acknowledge that sometimes dealing with concussions in the right way is the harder thing to do, and it requires a new type of toughness: one that involves symptom reporting, supporting injured teammates, and promoting safe play.